Event Coordination and Logistics

Assignment 3: Time-Released Case Study

Details

Individual Assignment

Word limit: maximum 2,000 words, including tables and figures but excluding the appendix and the reference list.

Please submit this assessment in a Word Document, with your name, ID number, and the text length on your title page.

The report must be typewritten in 12-point font and double-spaced.

This assessment item will assess the student’s ability to evaluate an event effectively.

Description:

Students are required to find an event of their own choice and write a case analysis to evaluate the event operations, with a clear focus on one or more aspects of event coordination and logistics. Students shall try to apply the ideas and knowledge discussed in the coursework to the case analysis. The following contents shall be included in your case analysis where possible – e.g., relevant information could be obtained.

Part I: Event Overview

Overview of the event (e.g., name of the event, history, organising body, main venue, attendance number);

Key stakeholders and their roles and impacts;

Categorisation of the event (e.g., whether the event is a mega, hallmark, major or local event) and

Key event attraction from the attendee perspective;

Part II: Operational characteristics of the event

Operational characteristics of the event - use the four event operation characteristics to evaluate the chosen event and discuss the attraction of the event and related operational difficulties. Please refer to Module 2 Activity 2 for rating an event using the four characteristics.

Part III: Issues and Analysis

Identify one or two issues relevant to the management of the event (e.g., communication, venue management, attendance, logistics provision, community engagement, risk management, crowd management, cleaning/environmental issues)

Analyse the potential causes of the identified issues. Support your analysis with references of theories discussed in the course.

Part IV: Conclusion

Write a brief summary of the case analysis.

Identify alternative solutions to the issues discussed where possible;

Students are recommended to analyse an event where sufficient information could be obtained and included in the analysis. No fixed number of academic or other references is required, but recent (within the last 5 years) and credible references are encouraged.

Please ensure all necessary information sources are cited correctly in both in-text citations and reference lists. Please use APA Style (7th edition) in referencing.

If you use an AI generator (such as ChatGPT, Microsoft Bing, perplexity.ai, or Google Bard), you must cite the AI generator you have utilised to generate the plan using APA 7th. A failure to reference AI use may constitute student misconduct under the Student Code of

Conduct.

Students must demonstrate detailed comprehension of their written submissions, independent of AI tools, to pass this assessment.

Refer to this link for a more detailed guideline: Using generative AI ethically and responsibly ( Library referencing web page)Links to an external site.

Rubric

1. Content

Thorough review of the case event in discussion.

Excellent balance between description & analysis.

Concepts & ideas are relevant & clearly stated, demonstrating an excellent understanding or knowledge.

Clear reasoning throughout that maintains a consistent theme.

Excellent, 20 pts

2. Sources and evidence

Excellent review & use of relevant literature. The authors’ perspectives are well integrated into the assignment.

Skilful use of high-quality, credible, relevant sources to develop ideas.

All factual statements are supported with appropriate, relevant citations.

Accurate referencing and correct citation & quotation methods throughout.

All in-text citations are in the reference list & vice versa.

Excellent, 10 pts

3. Expression and presentation

Excellent structure with clear, concise & logical flow of ideas. Skilfully & clearly communicates meaning via logical flows of ideas.

Paragraphs are coherent & effectively developed, with a good attempt at transitions between paragraphs.

Skilful use of clear & concise English language in the construction of coherent & effectively varied sentences.

Accurate use of standard grammar & punctuation. No spelling mistakes.

Adheres to the word limit.

Highly professional appearance throughout. Outstanding presentation & is virtually error-free.

Clear, elegant writing style that is in keeping with the prescribed format.

Excellent, 10 pts