Introduction to management (MGT10001)

Assignment 1: Case Analysis

Due: Aug 11 by 5pm

Points: 100

Submitting a file upload

Word/time limit: 1500 words (+/- 10%)

Weighting: 30%

Due date: 5pm AEST Monday 11 August 2025 (Week 6)

Individual/team task: Individual

Teaching Period 2, 2025

After you have read this information, head over to the Assignment 1 Q&A discussion board to ask any questions and see what your peers are saying about this assignment.

Assignment Overview

For this assignment, you will write a critical case analysis report identifying and describing five theories/concepts/principles covered within this unit that are relevant to ethics and innovation as applicable to three leading businesses in the digital economy. Choose from Uber, Twitter (now X), Tesla, Apple, or Facebook (now Meta). 

This assignment supports unit learning outcomes 1 and 2. 

View the Rubric to learn about this assignment's marking criteria.

Assignment details

For your case analysis, you should select theories/concepts/principles introduced to you in Modules 1—4. These can be taken from the learning materials, activities or readings that have been set. 

Steps

The following steps will assist you in the completion of this assignment:

Step 1: Choose three businesses from the following list. Use Factiva and/or MarketLine databases via Swinburne library and also the official website of each business to gain information on your chosen businesses:

▢ Uber

▢ Twitter (now X)

▢ Tesla

▢ Apple

▢ Facebook (now Meta)

You should also perform an online search to update and expand the information you have gathered about the three businesses. These companies have faced (and are currently facing) unique challenges and opportunities, particularly with regard to ethical conduct and innovative products, so this should guide your search.

Step 2: Revisit the learning materials, activities and readings in Modules 1–4 to identify five (5) theories/principles/concepts that can be used to understand and explain business operations, challenges, opportunities, conduct and ethical dilemmas across all the businesses you have researched.

Step 3: Compose your case analysis.

Structure

You should use the following report structure:

1. Introduction (approx 150 words). 

2. Overview of each business: This will be informed by the research you completed in Step 1 (approx 150 words).

3. Specify the five concepts/principles/theories that apply to these businesses. A useful structure for the analysis is to have the identified theories/principles/concepts as subheadings and then use examples from the three businesses to illustrate your critical evaluation (approx 600 words).

4. Future applications: Based on your analysis, identify three strategies that you could apply as a future manager or owner of a business (consider that most future businesses are digitised in some way) to ensure that your organisation operates ethically and responsibly (approx 450 words).

5. Conclusion (approx 150 words).

6. Reference List: Include a reference list, formatted using APA (not included in word count). At least five peer-reviewed journal articles, in addition to other reliable sources, should be included in your analysis.

Note: A table of contents and executive summary is not required for this report.
Make sure to review the Assignment 1 marking guide and compare your work against the criteria.

Supporting Resources 

The following resources will assist you with completing this assignment: 

Visit the Student Hub's useful Study resources, specifically the Academic practice and Academic writing and presenting pages.

For guidance on conducting research and finding resources through the library, visit the Student Hub Research page. 

This assignment requires referencing in APA 7 style. For referencing support, use the APA style guide.

As you’re finalising your draft, don’t forget that the Alvie Assignment Feedback Tool is available 24/7 to help you refine your grammar, referencing, writing style, and more. For more details, see 0.4 Assignments and support.