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Topic

PSY70011: Assignment 1A: Article analysis

Subject

Business, Accounting & Economics

Date

24th Jul 2025

Pages

PHPWord

PSY70011: Assignment 1A: Article analysis

Word/time limit: Maximum 400 words (please refer to Assignment details for specific guidance on the word count)

Weighting: 5%

Due date: 5pm AEST Monday 4 August 2025 (Week 5)

Individual/team task: Individual

After you have read this information, head over to the Assignment 1A Q&A discussion board to ask any questions and see what your peers are saying about this assignment.

Assignment overview

Assignment 1A: Article analysis and Assignment 1B: Essay asks you to consider the following topic:

How does sensory marketing influence consumer decision-making?

In this assignment, you will use the provided resources and the skills you have developed in the activities and discussion in Weeks 1, 2, and 3 to locate, analyse and summarise articles related to the assignment topics. This assignment requires you to:

▢ Complete an article analysis on one article from the starter references.

▢ Locate two additional references that are relevant to the essay topic through the library.

This assignment assesses unit learning outcomes 1, 2, 3, 4 and 5.

View the Rubric to learn about this assignment's marking criteria.

Assignment details

Rationale

The purpose of the task is to assist you with developing skills in locating and summarising research articles. You should write approximately 300 words for the article analysis, not inclusive of the references. The resources and feedback from this assignment directly relate to Assignment 1B: Essay.

This assignment is supported by a range of activities including:

▢ 1.4 Activity: Understanding your essay topic

▢ 2.4 Activity: Finding, using and referencing journals

▢ 3.4 Activity: Evaluating resources.

You will need to read through the two starter references and find an additional two articles that you can use to inform your response to the essay topic. Be critical in your selection—choosing articles that make great proposals that you can use in your essay response will save you time as you prepare for Assignment 1B in later weeks.

Task

Steps

The following steps will help you get started on this assignment.

Step 1: Understand the topic and aim

The essay topic is as follows: How does sensory marketing influence consumer decision-making?

In modern marketing, sensory marketing has become an integral tool for influencing consumer behaviour. Sensory marketing involves engaging consumers' senses to create a stronger brand identity and improve customer experience. Understanding how sensory stimuli affect perception and decision-making can help businesses develop effective marketing strategies.

The purpose of this essay is to review how sensory marketing influences consumer decision-making. Discuss various sensory modalities (visual, auditory, olfactory, gustatory, and tactile) and their impact on consumer perception and behaviour. Evaluate the effectiveness and ethical considerations of sensory marketing strategies.

You are required to find literature to support your discussion of the evidence regarding sensory marketing and its influence on consumer decision-making.

Step 2: Find your articles for analysis

To get started on your research, you might want to refer to the Researching your assignmentLinks to an external site. section in the Student Hub. You can additionally refer to 1.4 Activity: Understanding your essay topic, as it will introduce you to your essay topic and assist you in identifying key search terms that you can use in your library search. You will learn how to complete these searches as part of 2.4 Activity: Finding, using and referencing journals and 3.4 Activity: Evaluating resources.

You may also like to look ahead at Week 5: Perception as it relates to your essay topic. This will give you a further introduction to the topic and a couple of key readings to get you started on this assignment.

Important: You must find two articles that are not already presented as a starting reference.

Starting references

You must locate and read the following journal articles:

Title: An integrative review of sensory marketing: Engaging the senses to affect perception, judgment, and behaviour.
Authors: Krishna, A.
Publication Details: Journal of Consumer Psychology, (2012) 22(3), 332–351.

Title: Multisensory design: Reaching out to touch the consumer
Authors: Spence, C., & Gallace, A.
Publication Details: Psychology & Marketing, (2011) 28(3), 267–308.

Note that these references are not in APA format. You are required to correctly format references in your essay's reference list.

Step 3: Get started on your analysis

Download the PSY70011 Assignment 1A Article Analysis Assignment Template Download PSY70011 Assignment 1A Article Analysis Assignment Template(docx 1.12 MB). This is the template you must use to complete your assignment. This guide provides some key questions to consider how valuable each of the articles will be in supporting your essay response. You should aim for approximately 300 words for your article analysis.

If you have selected your articles carefully, you will be able to incorporate parts of your analyses into the body of your essay in Assignment 1B.

Note: The word count is based only on the words you contribute to the assignment through the development of the article analysis and the relevance of the article to the essay topic. Any words that form part of the template used for this assignment are not included in the word count.

Note: If you are unsure of how to complete the article analysis framework template, download the Article analysis framework example (PDF 186 KB) Download Article analysis framework example (PDF 186 KB)for an example. This example is not from a psychology unit, so it will look a little different and will not follow APA, but will give you an idea of what you might like to include.

PSY70011: Assignment 1A: Article analysis.

Topic

Subject

Date

Pages

PSY70011: Assignment 1A: Article analysis

Assignment overview

Assignment details

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